Keegan
Hansen-Davis
Builder · Operator · Writer
Nampa, Idaho
I build things and I sell things — usually both at once.
My roots are brand and web design: a decade of building for churches, contractors, and startups, taking each one from zero to operational — brand, website, pipeline, customers. Lately I’ve turned that engine on a venture of my own. I traded the desk for the trade, and I’m learning concrete coatings from the floor up while I build Basecamp Coatings into the Treasure Valley’s name for it.
I also write The Messy Middle — essays on the gap between who you are and who you were made to be. Faith runs through all of it. So does family: Nampa, Idaho, my wife, our kids, and the long work of building something worth handing down.
What I Do
Service Businesses
Founder of Basecamp Coatings, with the junk-removal brand Proper Rubbish alongside — homeowner-facing companies built from scratch and run with my own hands.
Brand, Web & Product
Where I started, and what everything else stands on — identity, copy, websites, and product design. See the work →
Local Go-to-Market
Full-cycle sales plus the lead systems that feed it — SEO, ads, canvassing, positioning. I help local owners dominate their market, and prove it with my own.
Writing
The Messy Middle — essays on faith, work, and becoming, written from inside the process rather than after it. Read on Substack →
Now July 2026
- Building
- Basecamp Coatings — concrete floor coatings for the Treasure Valley. Brand built, site built, first jobs in sight.
- Learning
- The trade itself. I’m on real floors most days — prep, grind, coat — learning the craft end to end before I scale my own crews.
- Writing
- The Messy Middle, from the middle of it — faith, work, debt, fatherhood, and what building actually costs.
- Home
- Nampa, Idaho — with my wife and our growing family. Sabbath is kept. Saturdays are theirs.
Background
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Founder2026 – PresentBasecamp Coatings
Concrete floor coatings for the Treasure Valley — brand, site, and offer built from scratch, while apprenticing in the trade itself to learn installation end to end.
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Founder & GTM Strategist2021 – PresentWeblaunch Lab & Service Ventures
Design and build brands, websites, and products — for clients and for ventures of my own — then drive them to market with strategy and paid ads. Selected work →
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Account Executive2025 – 2026Subsplash
Full B2B sales cycle — prospecting, discovery, demo, and close — for a technology platform serving churches.
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Web Designer & Project Manager2024 – 2025Gather
Owned full client relationships from kickoff to launch, delivering 2–4 production websites per week.
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Director2022 – 2024Capital School of Leadership
Recruited, coached, and led a post-graduate development program; designed curriculum and ran mentorship.
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Senior Service Expert & SME2020 – 2023Intuit
Promoted to SME in 6 months; trained 20–35 new hires per cohort and built SOPs adopted department-wide.
Recent Writing The Messy Middle
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